If you are interested in my theory, outlined in the MANIFESTO OF THE NEW ECONOMIC THEORY then I can write a book or an article for your order to be published in your journal.
"In a competitive situation the market will move to a point of equilibrium, until it stops. But the point of equilibrium - the worst point of the market, because buyers and producers receive a minimum satisfaction in it. A slightly increased price - and buyers will refuse to purchase. A slightly reduced price - and manufacturers will refuse to manufacture the goods . At this point the market produces the minimum volume of entropy.
The market produces the maximum volume of entropy when it moves to the point of equilibrium. Therefore, the more new markets are, the greater the entropy is produced. But if to assume that due to improved competition a new market is instantaneously in the equilibrium position, it means that it produces a minimum volume of entropy.
On the one hand, the slower the market is moving to the point of equilibrium, the greater the entropy is produced per item. The more manufacturers are, the more products are sold and the greater entropy is, but the market comes into equilibrium faster. It is necessary to achieve the optimal balance between the speed of movement of the market to equilibrium and the volume of production."